People usually think that world-changing ideas are rare and can only come about like a lightning bolt of inspiration or a stroke of genius. However, according to Osama A. Hashmi’s “Innovation Thinking Methods,” that’s not the case at all. According to Hashmi and his book, finding or creating ground-breaking solutions is something that anyone can do.

Hashmi’s entrepreneurial career spans over 15 years. Currently he’s the CEO and Product Architect of the revolutionary CDF Software. He’s helped build numerous product-based companies, startup communities in emerging markets, and enterprise companies on product strategy. His aim has always been the same: try to solve some of the big problems of the world. Here’s where “innovative-thinking,” as he likes to call it, comes in very handy.

In his book, Hashmi explains that being a true innovator and a product visionary is all about adopting a simple thinking discipline he calls “innovative-thinking.” He defines this discipline based on the different methods and techniques he’s used throughout his career to build strong innovation cultures and help entrepreneurs refocus their company goals on more impactful endeavors.

The problem with today’s entrepreneurs is that more and more we see how startups and larger companies are pressured by investors and founders to innovate while maintaining the level of risk involved as minimal as possible. This pressure becomes very stifling for companies that have the ability to reach new heights and ultimately leads them to create mediocre improvements to already existing solutions, rather than creating something people don’t even know they need yet. To make things worse, with the world becoming increasingly interconnected, innovators are required to act fast; the goal is always to be the first, not necessarily the best.

After presenting the issues that are currently limiting everyday-people from creating transformative things, Hashmi presents a series of suggestions on simple ways people can use innovative-thinking to their advantage. One of the methods he mentions is thinking, talking, and essentially behaving like a human. According to Hashmi, often times when we focus on product or service development delivery we think and act like a business to a business, instead of a customer to another customer. According to Hashmi, the simple act of putting ourselves in the shoes of a customer can bring about innovation in ways you wouldn’t expect. It allows you to genuinely approach a problem as a human looking for a solution, not at a company looking for success. When you do this you open yourself to truly understanding the needs that must be solved and become more creative in your solution search.

Another great thing about Hashmi’s book is that it’s an easy read. It’s written in a conversational style with no technical jargon that may discourage a wider audience from reading it. It’s full of sustained examples, powerful questions, and realistic criticism of today’s entrepreneurial industry. If you’re looking for a good guide on how to be substantially innovative, this is a good place to start.

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