The book, Stand Out by Dorie Clark, has been recognized as one of the prominent books to read for business owners and entrepreneurs to get started on the right track. As, society continues to evolve, so should a
person with a great idea. The common lifestyle of a worker, hoping to excel in a company by working hard and having tunnel vision to other opportunities has become less likely to happen because of the world we live in today. Now, don’t get me wrong, working hard can contribute to success, but being uniquely valuable to a company or brand, has a higher value of leading to a person’s success.
This book, contributes to igniting a great idea and turning your idea until a full-fledged business or personal brand. There are numerous startup companies that have been introduced to society, but fail because they don’t use the right strategies or they don’t have access to the proper criteria to lead them in the right direction.
Stand Out, lays out the step-by-step process to benefit someone looking to leave the regular office environment and lean towards the entrepreneur route, by making yourself a unique asset to society. The first the chapter is called “The Big Idea” which emphasizes the process to start thinking about your idea and what sets you apart from the competition. In result, the last chapter, is called “Putting thought leadership into practice”, which entails, using everything you’ve learned throughout the book and applying it to your business or personal brand.
During a Google conference in Massachusetts, Dorie Clark elaborates more on the book and gives key examples of multi-million dollar companies, that didn’t come up with a world changing idea, however they slightly looked at the world differently from everyone else. One of the examples Clark mentions during this conference was the CEO of Starbucks, Howard Schultz. She states in this conference “Howard Schultz didn’t invent coffee, he didn’t invent coffee shops. What he came up with was a slightly different way to do a coffee shop.” To stand out from the competition, you don’t have to be the next Steve Jobs or Bill Gates, you just have to think outside of the box.
I believe this book Stand Out, is a great for anyone who needs inspiration to take the leap of faith and follow an idea for their business or personal brand. Even if you feel that you’re not creative enough to come up with an idea or be recognized for a specific talent or skill, this book can help you open your mind to other opportunities you may have never thought about. If you’re interested in reading more reviews on Stand Out, you can take look at some reviews here.