Sometimes, advice that can be extremely useful for your business can come from the strangest or most unexpected places. This time, advice coming from deep in the trenches of Hollywood may be just what you need to guide you on the long journey that comes with starting or owning a growing business.
The Dealmaker’s Ten Commandments: Ten Essential Tools for Business Forged in the Trenches of Hollywood, was written by Jeff B. Cohen, a former child actor and now a powerful attorney within the business side of Hollywood. To many, Jeff Cohen will always be “Chunk,” a character in Steven Spielberg’s cult classic, The Goonies. But throughout the years, it is clear that Cohen moved away from acting and focused his attention on how Hollywood does business and has found ways to apply it to business in general, not just entertainment. Cohen’s goal with this book is to share Hollywood’s applicable methodology for negotiating deals, managing time, and crisis management at the highest levels of a business.
In The Dealmaker’s Ten Commandments, what you get is Cohen’s honesty and straightforward approach to becoming a better negotiator – among other things. Being a great negotiator is an essential trait for Hollywood actors and their agents, but knowing how to negotiate is essential elsewhere as well. One useful piece of advice taken from Cohen’s book is as follows: “Take Yes for Yes and take a No for Maybe.” Being persistent is important, but another piece of advice to go with that, that is also great as well is that one must deal with the reality of the situation. Accept what the reality is and don’t get caught up in what is hoped for.
The Dealmaker’s Ten Commandments is a quick read, perfect for the summer if you are taking a small break but want to return packing great ideas and even greater motivation.