A winning strategy is running on your record. Highlighting The good you are doing, along with the positives of what your future initiatives are going to achieve. It is never a time to simply scream what your competitors are not doing or simply being against what they stand for. So often we have allowed sordid political practices with their negative messages to enter the business arena. From my perspective this has a debilitating impact that breeds mediocrity, ill-will and divisiveness.
My suggestion would be to line your organization up along the lines of where you are the best and the positives you bring. Leave the negative messages to the organizations that are simply too lazy to do the hard work. Stand for something and make your case. That’s a winning strategy.