This week I had a series of meetings with young leaders. The passion burnt deep and you cut literally cut the air with conviction.

The idea exchange among them weas uplifting. After about 45 minutes I asked a question, a question that we should all think about. As your own brand what are the three things that you stand for? What are the critical things that define you?

Take a moment and carry out the same exercise. At first, you will reel off a few things and then if like the group someone else will state something and you want to add that to your defining list. However, is it a true top 3? Challenge yourself and hone in on what you stand for and what defines you.


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